Overview
Streamlined internal design team processes to reduce turnaround times, improve cross-functional collaboration, and enhance efficiency in delivering marketing materials.
Role + Leadership
Design Operations Lead
- Led the assessment of current design workflows and identified inefficiencies.
- Proposed and implemented standardized processes to improve clarity and coordination.
- Facilitated alignment between design, marketing, and product teams to ensure consistent adoption.
The Challenge
- Design requests and projects were delayed due to unclear workflows and handoffs between marketing, product, and sales teams.
- Miscommunication caused repeated revisions, slowing delivery.
Process
- Conducted workflow mapping sessions to understand bottlenecks and dependencies.
- Designed process templates and standard operating procedures for recurring design tasks.
- Introduced regular check-ins and status updates to improve visibility.
- Monitored adoption and iterated on processes based on team feedback.
The Impact
- Reduced design turnaround time by 1–2 days per project.
- Improved clarity and alignment between design, marketing, and product teams.
- Increased team efficiency and reduced project bottlenecks.
Key Takeaways
- Leadership is about identifying friction points and enabling teams to work more effectively.
- Standardizing workflows empowers cross-functional collaboration and reduces errors.
- Incremental process improvements can have a measurable impact on team performance.