Overview
I created an internal newsletter and design system to improve communication, reduce errors, and align cross-functional teams across product, marketing, engineering, and design.
Role + Leadership
Internal Comms Design Lead
- Led the initiative to design a clear, recurring newsletter that centralized updates for all teams.
- Coordinated with cross-functional teams to gather relevant information and ensure accuracy.
- Advocated for a consistent format and cadence to establish reliable communication habits.
The Challenge
Teams lacked visibility into software bugs, fixes, and updates, which caused delays and repeated errors across departments.
Process
- Audited existing communication channels and identified gaps.
- Designed a newsletter template and workflow for recurring updates.
- Collected and curated content to ensure clarity.
- Rolled out the newsletter and monitored adoption, iterating based on feedback.
The Impact
- Improved clarity and consistency in cross-team communication.
- Reduced repeated errors and misaligned tasks caused by unclear updates.
- Fostered stronger collaboration between product, marketing, and design.
Key Takeaways
- Small process changes can produce measurable improvements in efficiency and alignment.
- Advocating for consistency helps teams adopt better practices without friction.