Overview
The sales team at Land.com struggled to track new ad product availability, causing missed opportunities and delays. My goal was to design a system that streamlined notifications, improved cross-functional collaboration, and ensured timely sales follow-up, while automating repetitive processes to free up team capacity.
Role + Leadership
Design Strategist Lead
- Led the initiative to analyze current workflows and identify bottlenecks.
- Designed the automation system to notify sales of new products.
- Coordinated across teams, aligning marketing, product, and sales on the notification process.
- Developed supporting documentation and guidelines so the team could manage and adapt the system independently.
The Challenge
- Sales reps lacked visibility on newly available products.
- Manual communication methods were slow, inconsistent, and prone to errors.
- Delays in sales of new products directly affected revenue.
Process
- Discovery & Audit
- Mapped existing communication channels and bottlenecks.
- Collected feedback from sales and marketing teams.
- Strategy & Design
- Determined automation triggers and message templates.
- Created a user-friendly notification flow.
- Implementation & Testing
- Built the automation and integrated necessary tools.
- Conducted testing with a small sales group and iterated based on feedback.
- Documentation & Training
- Created guides for team members on how to maintain and expand the workflow.
- Hosted a presentation to onboard the sales team.
The Impact
- Generated tens of thousands in revenue from improved adoption of new ad products.
- Reduced miscommunication and errors across sales and marketing teams.
- Accelerated internal processes and saved team members days of work time.
- Established a scalable system for future product rollouts.
Key Takeaways
- Acting as the “connector” between multiple teams can unlock measurable business impact.
- Automation is only valuable if paired with clear documentation and training.
- Strategic design extends beyond visuals—it can improve workflows, revenue, and cross-team alignment.