Branded ads, Product design + Social content
Overview
Since 2021, I have focused on designing digital ads that are as measurable as they are visually compelling. My role as a Marketing Designer has meant wearing many hats; I create native ads, develop multiple responsive templates, and design hero images for email and newsletter campaigns.
Over four years, my work has balanced brand consistency with data-driven performance. It’s resulted in higher engagement, stronger conversions, and more efficient production timelines. I’ve built a design process that combines:
- Brand consistency: Every product reflects client identity across platforms
- Cross-device optimization: Designs adapt seamlessly from desktop to mobile
- Performance insight: Data informs creative decisions to improve KPIs
- Streamlining: Templatized and documented systems speed up production
Highlight: Ad Redesign Doubled CTR
Challenge: The client didn’t believe the ad was as strong as it could be. They wanted more user engagement and clicks on their ad, but had no direction on how to achieve this goal.
Approach: It was vital to complete this efficiently to achive the best results. My next steps were to:
- Pull highest-performing ads from other existing clients
- Identify key issues and design opportunities
- Redesign the ad with noticeable and intentional changes
Result: The new creative nearly doubled CTR within a couple months. It became a reference for existing clients and future ads to replicate success quickly.
Impact
In four years, my work has:
- Increased engagement through targeted design improvements
- Boosted efficiency by transforming production workflows
- Enhanced collaboration with standardized processes
- Increased business revenue by surpassing performance goals
