Overview
Optimized internal design software to reduce errors, improve efficiency, and accelerate campaign launches for the design team.
Role + Leadership
UX Lead
- Led usability testing to identify major bottlenecks and pain points.
- Designed and implemented workflow optimizations tailored to the team’s needs.
- Coordinated with product and engineering teams to ensure practical improvements could be applied.
The Challenge
- The design team struggled with inefficiencies using closed-source software, leading to slower project delivery and frequent errors.
- Limited visibility into pain points and usability issues slowed workflow improvements.
Process
- Conducted hands-on usability testing with the design team to pinpoint recurring issues.
- Mapped workflows and identified steps causing delays or errors.
- Proposed workflow improvements and internal guidance to optimize task completion.
- Trained team members on new processes and monitored results.
The Impact
- Reduced design errors and accelerated project delivery.
- Improved team efficiency and cross-department collaboration.
- Provided a framework for ongoing improvements to internal tools.
Key Takeaways
- Leadership involves solving operational problems, not just creating visuals.
- Understanding team pain points and providing actionable solutions strengthens cross-functional impact.
- Small process optimizations can create measurable efficiency gains.