Overview
Redesigned the website to streamline donation and volunteer sign-up workflows, improving usability, accessibility, and engagement for community supporters.
Role + Leadership
Volunteer UX + Strategy Lead
- Led the redesign of user flows for donation and volunteer processes.
- Collaborated with staff to understand pain points and prioritize improvements.
- Provided guidance on best practices for ongoing content and workflow management.
The Challenge
- Existing donation and volunteer flows were confusing, leading to drop-offs and lower participation.
- Staff needed a system that was easy to manage and maintain.
Process
- Audited the existing website and mapped the donation and volunteer user journeys.
- Designed simplified, user-friendly flows and updated page layouts.
- Tested flows with stakeholders to ensure clarity and usability.
- Delivered documentation and recommendations for staff to maintain the site effectively.
The Impact
- Improved user experience for donors and volunteers.
- Increased successful donations and volunteer sign-ups.
- Provided a scalable website framework for future updates and campaigns.
Key Takeaways
- Leadership involves understanding user pain points and designing practical solutions that staff can manage.
- Small UX improvements can have a measurable impact on engagement and operational efficiency.
- Collaborating with stakeholders ensures sustainable, long-term success.